Informous leverages existing sales and marketing collateral to connect buyers with sellers.
The Problem We're Solving
The Internet, specifically Google, has fundamentally changed B2B marketing. Numerous studies cite the rise of "buy-side marketing" - reporting that nearly 80% of B2B buyers now find a supplier on their own. This doesn't mean that outside sales teams should be fired or prospects not called, but it does mean that being found by a potential customer requires much more than simply having a website and a sales team. Marketing collateral needs to be 'freed' from corporate websites and made accessible to buyers as early as possible during their research process.
Buyers also face huge obstacles when researching solutions. Google’s power is truly amazing, but many times it’s overwhelming to sort through hundreds of thousands of results. Informous offers buyers a centralized research resource for the Packaging industry, providing thousands of solution providers on one easy to use site.
What We Do
Informous enables buyers to research, compare and request information from multiple vendors in one place. It's a connection platform that helps buyers find the solutions they need, and suppliers market the solutions they provide.
Informous aggregates white papers, brochures, videos, articles, webinars, and many other types of content from across the Packaging industry. This content is optimized, categorized, and distributed on Informous, search engines, and social media sites so that it's easily found by buyers during their research process.
Qualified Leads for B2B Marketers
Our proprietary Solution Finder enables Packaging industry buyers to tell us exactly what they're looking for. We then identify the top four companies that provide the appropriate solution. For buyers, it's the end of 'Google-sifting'; making it easy to find the right Packaging solution. For suppliers, it's an opportunity to reach highly qualified prospects when they're actively researching and seeking solutions.
Learn More
Feedback? Suggestions? Questions? We'd love to hear from you! Email us at contact@informous.com or call 410-402-1085.
