AlpVision

AlpVision, the world's leader in invisible technologies for product authentication and counterfeit protection, has selected Chicago, Illinois, for its North American regional office opened on Sept. 13th, 2010, with the mission to better support the US and Canadian branches of its current customers and to acquire new clients. North America offers a large portfolio of prospects and the opportunity to replicate the Cryptoglyph® and Fingerprint™ success stories already well developed in Europe. In early 2011 this new regional office will be given the technical resources to become self standing for North American operations.

On November 19, 2010 at the CROSS Security Printing Conference, Kuala Lumpur, Malaysia, AlpVision will present in public a robust version of its Cryptoglyph® technology, used usually in fragile and invisible mode to protect branded product packaging against counterfeiting. The document leaks protection solution dissuades users from misusing confidential documents, through visible marks being printed directly on the documents.

AlpVision has made a big step forward in providing mobility for on the fly “Genuine or Fake” verification of molded parts with an iPhone4 mobile device. The application is suitable for many items, for example for fast-moving consumer goods containers for liquid, powder or tablets, which are present in millions of stores worldwide. Molded parts are heavily used in toys, footwear, home appliances, circuit breakers and many other products in industrial and consumer markets.

Celebrating the 10th anniversary of its foundation, AlpVision can be proud of the considerable expansion in the number of packaging printers and converters producing currently billions of packaging components which enable prestigious brands worldwide to obtain protection against counterfeiting through the use of AlpVision Cryptoglyph® technology. AlpVision is a growing force in brand and document protection, as mentioned in a recent company profile published March 2011 (vol 17, No 3, P. 3) by the “Authentication News” newsletter. Founded in June 2001 by three co-founders graduated from the renowned “Ecole Polytechnique Fédérale de Lausanne” Switzerland, AlpVision became profitable two years later and has enjoyed steady growth since.

Protecting branded products against counterfeiting or fraudulent importation will remain a permanent challenge in light of the increase in counterfeiting actions. The increase of the complexity of the supply chain in today’s global economy makes certification of every single supply source a nightmare. This is certainly a key factor in the rapid increase of counterfeiting attacks, including in countries where the supply chains are well established and trustworthy.