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QuickLabel adds key ingredient to
Amoretti’s Award Winning Products
By Kate Ginter

THE HEART OF EVERY RECIPE
Amoretti Foods has been putting its heart into making
delicious ingredients and selling them to the world’s
largest hotels, restaurants, and bakeries since 1989.
I had the pleasure of getting to know Amoretti on
a personal level thanks to my friendship with Nick
Squires, Amoretti’s Social Media Coordinator.
Squires may be just one ingredient in the larger
Amoretti recipe for success, but he embodies the
same heart and soul that the ingredients maker is
built around. “As an employee of Amoretti, I can
say that this company is run by people who truly
have their heart in this industry. You can tell them a

name and they know instantly who that chef is and
what bakery they work for,” said Squires. Amoretti
prides itself on providing over 2,000 pastry, savory,
and beverage ingredients to help aide the cooking
process and to create delicious menu items.
Amoretti supplies its customers not just with
the best ingredients, but with the ability to make
the best foods from those ingredients. Squires
explained, “We genuinely go out of our way to make
the best product, not just to ‘be the best,’ but so
that our client can make a product that stands out,
that brings people in to their restaurant, bakery,
or coffee shop.” Squires added, “What makes us
happier than landing a new client is when that new
client succeeds.”

“WE NEVER CUT CORNERS TO SAVE
A DOLLAR”
Squires shared the motto that Amoretti founder
Jack Barsoumian has taught to each employee:
“Our ingredients are created not for profit, but
for perfection.”
Amoretti’s people pay very careful attention to
every detail from flavor, consistency, and color,
Amoretti’s new Artisan natural flavor labels are printed by
QuickLabel’s Vivo! label printer.

“ The Vivo! and Zeo! are great

because we can run as many labels
as we want, whenever we want.”
~ Nick Squires, Amoretti’s Social Media Coordinator

Jack Barsoumian, CEO of Amoretti, his wife
Maral Barsoumian, Marketing President, and
Pastry Chef Rudy Van Veen

to packaging and revisits each of these factors
countless times in order to be positive that the
finished ingredient deserves a label with the
Amoretti logo on it.

NOW HOME CHEFS CAN COOK WITH
THE TASTE OF AMORETTI
Amoretti has three new lines of retail products
that are designed for the home buyer – Amoretti
Premium Syrups for coffee, Amoretti Kalamata
Infused Olive Oil and Pomegranate Balsamic
Vinaigrette, and Amoretti Martini mixes made with
real fruit. Sound delicious, don’t they?
The good news is they could be coming to a store
near you, and soon – “We’re working every day to
get these products on as many grocery shelves as
possible, because we know people are going to love
it,” said Squires. If you haven’t been able to find
any of Amoretti’s products locally you can easily
access their 24/7 online store: amorettistore.com
or buy Amoretti foods online at Amazon.com.

QUICKLABEL’S VIVO! IS THE RIGHT
INGREDIENT FOR THE AMORETTI MIX
“We can have a surprise order for a product we
don’t have a label for at 4:45 PM, and have that
product labeled and ready to ship at 5pm, with a
label that looks incredible. You can’t put a price
on that.”
The Vivo! and Zeo! have given Amoretti the
flexibility to print small and large batches of labels
on an “as needed” basis, “The Vivo! and Zeo! are
great because we can run as many labels as we
want, whenever we want. If we need one label
immediately for an immediate shipment, or we
need 500 labels for a huge order, the Vivo! And Zeo!
can handle it.” explains Squires. Oh and one more
thing, “Not to mention they look great!” Amoretti
has also been impressed with how they can use
the Vivo! to keep up with their expanding lines of
new products, specifically their Artisan line, “The
Amoretti Artisan line is constantly expanding, and
the Vivo! is there to help us label the new flavors
the day that they’re created.”
Amoretti is also excited that their QuickLabel
printers give them the ability to print custom
labels. Many of their customers request new or
specialized forms of their products. Amoretti
is happy to offer this luxury to their customers
and the integration of the Vivo! label printer has
made this process easy and efficient for them,
“sometimes a customer will make a request for
a new flavor in the morning and we can create,
test, revise, bottle, label and ship the product
the same day.” What Squires finds even more
rewarding is that customers are impressed
that they are getting a brand new product that
they request just one day after they asked for it,
which comes as a welcome surprise. Amoretti
has been happy to integrate a system to help
Amoretti Social Media Coordinator, Nick Squires, can’t
get enough of his QuickLabel Zeo! and Vivo! label printers.

their product turnaround, “The Vivo! makes
that possible because we can create beautiful,
professional labels on demand within minutes
instead of sending a design out to a printer and
waiting 2 weeks to get labels back.”

“ We want the labels to be beautiful

but also be simple for a chef in a
busy kitchen to be able to identify on
a shelf with 100 products”
~ Nick Squires, Amoretti’s Social Media Coordinator

THE CHEF BEHIND THE LABELS
Amoretti designs all of their labels in-house with
their top notch “design duo,” as Squires calls them,
Erin and Dina. The beautiful label is enhanced
by excellent print quality but the design is what
really makes each label. The “design duo” (sorry
I just love that nickname) have found a way to give
each of Amoretti’s product lines their own identity
through their labels and packaging.
“We want the labels to be beautiful but also be
simple for a chef in a busy kitchen to be able to
identify on a shelf with 100 products,” Squires
explained, “and they do an incredible job of
that.” How do they choose which label makes
its way to the product packaging? The good
old-fashioned way of course, “The process
is like anything else here at Amoretti, when
they’re working on a new label there will be 50
versions on their wall and a dozen people will
come by and pick out their favorites.”
When Squires explains the label selection
process as “People will come by and pick
their favorites” he’s not kidding. Even when
developing new products, Amoretti founder
Jack Barsoumian, goes around with 4 or 5
versions of the new product and asks his
employees to try it and give their impression
of the color, flavor, and consistency. Such an
inclusive process shows that Amoretti is as
team-oriented as it is quality-driven.

INGREDIENTS FOR EVERY PALATE
Amoretti prides itself on using the finest
ingredients available and chooses the purest of
ingredients, particularly non-GMO/GE ingredients.
Squires understands the value of having non-GMO
products to offer the marketplace. “People are
really starting to pay attention to what is in their
food so we go out of our way to certify our products
so they’re easy to identify for people with dietary
restrictions or health concerns.”
Amoretti has found inspiration in making
universally accessible foods from none other than
their employees. “We have Kosher employees,
vegan employees, so we know how hard it can be
to have to read every single ingredient label when
you shop – the prominent Kosher, Vegan, or NonGMO/GE logos on our labels make it easier for
our customers.” By going the extra mile, Amoretti
has been able to broaden its reach to the entire
marketplace. “We just create our products to be
universally available from the very beginning, as
much as possible,” said Squires.

Amoretti Premium Syrups are used around the world to
flavor coffees and other beverages.

AMORETTI AND QUICKLABEL –
A GREAT COMBINATION
When Squires needs to order more labels for the
Vivo! and Zeo! label printers, he works directly with
his personal Media Specialist, Melody Allen. “I love
working with Melody because I can send her some
crazy requests and she doesn’t miss a beat,” said
Squires. And Allen has really proven to Squires that

she understands his lingo. “I’ll send an email like
‘Melody I need 6 more rolls of the paper labels in the
Extract size’ and she’ll know exactly what I mean,
even when ‘extract size’ is something specific to
Amoretti and not QuickLabel.”
Besides working with Melody, Amoretti has become
accustomed to seeing local salesperson Troy Kent
unexpectedly. “Troy is a great guy, he always pops
in here when he’s nearby to check up on us, which
we love.”
“The Tech Support is also incredible – they really
know these printers and can walk us through
some complicated stuff with very clear directions.”
QuickLabel Tech Support helps by walking Amoretti
through the steps visually. “They can even remote
desktop into our PC and help us set up new label
sizes, which is awesome. Phil Slotter has gotten us
out of many troublesome situations!”

GET A TASTE OF AMORETTI ON
SOCIAL MEDIA
With the help of Squires, Amoretti (@AmorettiFoods,
Facebook.com/AmorettiIngredients) has made a

splash in social media. They’ve found that a major
benefit of social media is interacting with existing
customers. “It is a much more personal process
than trying to connect with people through a TV
commercial. The more that our customers sell, they
more they buy from us, so it’s in our best interest to
be able to hear directly from our customers – what
they want in a new product, what they like, or even
what they don’t like about a product.”
Are you a fan of the Food Network? Amoretti’s
products have recently been featured on the
networks show “Sweet Genius.” Amoretti also
exhibits at the Fancy Food Shows, the Coffee Fests,
and of course, The Amoretti World and National
Pastry Championships.

“WE HAVE NO REGRETS”
It’s safe to say Amoretti and QuickLabel have made
for a satisfying combination. “The Vivo! and the
Zeo! have been game changers for us. The ability to
create a label in any size and any shape and order
custom label stock is huge, the ability to make
as many labels as we want, whenever we want is
invaluable. We have no regrets.”

Order Amoretti products at: AmorettiStore.com
Keep up with new products at: Facebook.com/AmorettiIngredients
Follow @AmorettiFoods
Learn More about QuickLabel Printers at: QuickLabel.com/Color
Order Custom-Printed Labels at: QuickLabel.com/customlabels
Follow @QuickLabel and Like us on Facebook Facebook.com/QuickLabel

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